The HoReCa industry is undergoing a significant transformation, and digital menus have become a necessity rather than just a trend. Consumers are increasingly mindful of their food choices, and nutritional transparency plays a crucial role in their decision-making. Moreover, UK and Ireland regulations require restaurants to display calorie information, making digital solutions even more essential.
For restaurants looking to comply with regulations and enhance customer experience, Nutri-Scheme provides a smart solution. This platform enables restaurants to automatically calculate nutritional values for each recipe and display them in digital menus with ease.
In this article, we’ll explore why digital menus with nutritional information are essential for restaurants, how they can boost sales and improve customer experience, and showcase examples of successful businesses that have embraced this strategy.
1. The benefits of digital menus with nutritional information
1.1. Compliance with UK & Ireland Laws and Avoiding Fines
Since 6 April 2022, large food businesses in the UK with 250 or more employees are legally required to display calorie information for every item on their menu. Similarly, the Irish government has announced upcoming regulations aimed at increasing food transparency.
A digital menu system, like Nutri-Scheme, makes it easy for restaurants to update and display nutritional information in real-time, ensuring compliance and avoiding potential fines.
1.2. Building Trust and Customer Loyalty
Today’s consumers value transparency. Providing detailed nutritional information demonstrates a commitment to customer well-being, which in turn enhances trust and brand loyalty.
1.3. Flexibility and Easy Updates
Printed menus are expensive and difficult to modify. A digital menu, managed through a platform like Nutri-Scheme, allows restaurants to:
✅ Quickly add new menu items
✅ Update nutritional information and allergens effortlessly
✅ Instantly change prices without printing new menus
1.4. Enhancing the Customer Experience
An interactive digital menu lets customers filter menu options based on their dietary needs (gluten-free, vegetarian, keto, etc.), improving user experience and satisfaction.
1.5. Increasing Sales through Smart Upselling
Studies show that digital menus can boost average order value by offering personalized recommendations and special promotions. For example, a customer ordering a salad could receive a suggestion for an additional protein option or a healthier dessert.
2. How digital menus boost sales and improve customer experience
2.1. More Orders Through Personalization
Digital menus allow customers to filter meals based on dietary preferences, helping them make faster and more informed decisions. This leads to higher customer satisfaction and more frequent orders.
2.2. Reduced Waiting Times
By implementing digital menus, restaurants can streamline the ordering process, reduce waiting times, and increase operational efficiency.
2.3. Improved Online Reputation
Restaurants that provide nutritional transparency tend to receive better online reviews, helping them attract more customers and stand out from the competition.
3. Successful restaurants using digital menus
McDonald’s UK & Ireland
McDonald’s was one of the first major chains to display nutritional information in their digital menus across the UK and Ireland. This move has improved transparency and enhanced customer trust.
Wagamama UK
Leon Restaurants
Famous for its “healthy fast food” approach, Leon Restaurants implemented digital menus to clearly highlight nutritional information, attracting health-conscious customers.
The Asian-inspired restaurant chain Wagamama introduced interactive digital menus that allow customers to easily view ingredient lists and nutritional values for each dish.
Digital menus with nutritional information are no longer just a trend—they’re a necessity in the HoReCa industry. They help restaurants comply with regulations, build customer trust, enhance the dining experience, and increase sales. For restaurants looking to implement interactive digital menus with nutritional information, Nutri-Scheme is the ideal solution. Our platform allows restaurants to accurately calculate nutritional values, display allergens, and update their menus in real time.
Learn more about how Nutri-Scheme can transform your restaurant today!
English 
French 
Spanish 
Italian 
German 
Hungarian